Από εδώ και στο εξής η Nissan ανακοίνωσε πως θα είναι η μόνη αυτοκινητοβιομηχανία η οποία θα προσφέρει στο iTunes Radio της Apple μέσα στο 2013. Το ραδιόφωνο της Apple ήρθε μαζί με το iOS 7 την περασμένη εβδομάδα, αλλά αρχικά είναι διαθέσιμο μόνο στην Αμερική. Τα πρώτα μοντέλα που θα αποκτήσουν το iTunes Radio είναι τα X-Trail/Roque, Versa Note και Leaf.
Παράλληλα ανακοίνωσε πως οι πωλήσεις των αυτοκινήτων της παγκοσμίως τον Αύγουστο αυξήθηκαν κατά 3,1% σε 391.851 μονάδες, ενώ από την αρχή του έτους έχει πουλήσει 1.999.993 αυτοκίνητα (-0,5%).
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Nissan to Become Exclusive Automotive Launch Partner for Apple iTunes Radio
Nissan announces first-year partnership commitment for iAd on iTunes Radio, becomes exclusive automotive partner through 2013
Unique content available across Apple TV, iPhone, iPad, iPod touch, Mac and PC
Will create special “newsworthy moments” content in support of the roll-out of the upcoming 2014 Nissan Rogue and ongoing Nissan Heisman House Tour
Nissan Versa Note and Nissan LEAF also supported with custom iTunes Radio content
NASHVILLE, Tenn. – Nissan today announced that it will serve as the exclusive automotive partner for the launch of Apple’s iTunes Radio, taking advantage of new creative formats, including audio and video, across Apple TV, iPhone, iPad, iPod touch, Mac and PC. Among the first Nissan vehicles to be highlighted with unique iTunes Radio materials are the upcoming, totally resigned 2014 Nissan Rogue compact SUV, the all-new 2014 Nissan Versa Note and the hot-selling Nissan LEAF electric vehicle.
“We see iTunes Radio as an integral part of our new vehicle launches and ‘big moments,’ riding the wave of interest and usage of this exciting new service to maximize exposure of Nissan’s new models,” said Jon Brancheau, vice president, Marketing, Nissan North America, Inc. “We’re also adding iAd on iTunes Radio as a critical platform in support of ongoing campaigns, such as our college football and Heisman Trophy Tour initiatives. It’s a great way for Nissan to reach the right audiences in the right markets.”
The campaign theme for the all-new 2014 Nissan Rogue is “Make the Ordinary Extraordinary.” The marketing efforts are designed to drive reservations for the vehicle, which goes on sale at Nissan dealers nationwide in November. Rogue’s presence on iTunes Radio is a major part of this effort.
“Nissan, as a brand also known for innovation, is proud to support iTunes Radio from the very beginning, with content relevant to consumers’ interests,” added Brancheau. “We see iTunes Radio being a huge success and we look forward to delivering amazing brand experiences to this exciting new audience.”
About Nissan North America
In North America, Nissan’s operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized as an ENERGY STAR® Partner of the Year in 2010, 2011, 2012 and 2013 by the U.S Environmental Protection Agency. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.InfinitiUSA.com, or visit the Americas media sites NissanNews.com and InfinitiNews.com.
Nissan Motor Co., Ltd., Japan’s second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 236,000 employees globally, Nissan sold more than 4.9 million vehicles and generated revenue of 9.6 trillion yen (USD 116.16 billion) in fiscal 2012. Nissan delivers a comprehensive range of over 60 models under the Nissan and Infiniti brands.
In 2010, Nissan introduced the Nissan LEAF, and continues to lead in zero-emission mobility. The LEAF, the first mass-market, pure-electric vehicle launched globally, is now the best-selling EV in history. For more information on our products, services and commitment to sustainable mobility, visit our website at http://www.nissan-global.com/EN/.
NISSAN PRODUCTION, SALES AND EXPORT RESULTS FOR AUGUST 2013
YOKOHAMA, Japan (September 25, 2013) – Nissan Motor Co., Ltd. today announced its production, sales and export figures for August 2013.
Nissan’s global production in August increased 2.1% year-on-year to 395,767 units, marking an all-time record for the month of August.
Production in Japan was down 11.7% year-on-year to 77,812 units.
Production outside of Japan increased 6.2% year-on-year to 317,955 units, marking an all-time record for the month of August.
In the U.S., production increased 23.4% year-on-year to 77,371 units, mainly due to increased demand for Pathfinder, marking an all-time record for the month of August.
In Mexico, production increased 5.3% year-on-year to 64,049 units, mainly due to increased demand for Versa, marking an all-time record for the month of August.
In the U.K., production decreased 7.9% year-on-year to 38,450 units.
In Spain, production increased 52.3% year-on-year to 5,302 units.
In China, production was up 14.9% year-on-year to 88,163 units, mainly due to increased demand for the Venucia R50, the Sylphy series and Qashqai.
Production in other regions increased 0.8% year-on-year to 44,620 units.
Global sales increased 3.1% year-on-year to 391,851 units, marking an all-time record for the month of August.
Including mini-vehicles, Nissan sold 46,910 units in Japan, up 12.4% year-on-year.
In Japan, vehicle registrations in August increased 3.3% year-on-year to 32,438 units, mainly due to increased sales of Note.
Mini-vehicle sales in Japan increased 40.1% year-on-year to 14,472 units, marking an all-time record for the month of August. This is mainly attributable to strong sales of the new DAYZ, which went on sale on June.
Sales outside of Japan increased 1.9 % year-on-year to 344,941 units, marking an all-time record for the month of August.
Sales in the U.S. increased 22.3% year-on-year to 120,498 units, mainly due to higher demand for Pathfinder, Rogue, Altima and Nissan LEAF, marking an all-time record for the month of August.
Sales in Mexico increased 14.2% year-on-year to 22,274 units, marking an all-time record for the month of August. This has made Nissan the sales leader in Mexico for 51 consecutive months. Tsuru recorded the second highest sales ever for a single month.
In Europe, sales declined 8.1% year-on-year to 38,459 units.
In China, sales increased 1.0% year-on-year to 85,998 units, mainly due to increased demand for the Sylphy series, Qashqai and Venucia R50.
Sales in other regions decreased 9.8% year-on-year to 69,404 units.
3. Japan Exports
Nissan’s exports in August decreased 11.5% year-on-year to 44,327 units.
Exports to North America decreased 10.5% year-on-year to 29,592 units.
Exports to Europe decreased mainly because the volume of exports that had been counted as CKD units changed to being counted as parts shipments from Japan for major models destined for Russia (X-Trail, Teana and Murano) in June. These models are being counted as local production models in Russia rather than as models produced in and exported from Japan. From August 2013 onward, these models are counted as locally-produced models in Russia.