Χωρίς τίτλο

Η Toyota ξεκίνησε μία σειρά video για να προωθήσει το υδρογονοκίνητο 2016 Mirai και το πρώτο video της σειράς, ονομάζεται “Fueled by Bullsh*t” ή στο ελληνικότερο, “Κινούμενο από σκ**ά”.

Το σύντομο video, μας δείχνει πώς θα μπορούσε να χρησιμοποιηθεί κοπριά για την παραγωγή υδρογόνου που θα μπει στο ντεπόζιτο του Mirai. Είναι προφανές ότι η Toyota θέλει να εστιάσει στο υδρογόνο. Να “μορφώσει” τον κόσμο σχετικά με αυτό το καύσιμο και πολύ καλά κάνει. Στο κάτω-κάτω, είναι μία επένδυση που αν έχει επιτυχία, θα αποζημιώσει και με το παραπάνω την Ιαπωνική εταιρία.

Να θυμίσουμε, ότι το 2016 Toyota Mirai κοστίζει $57.500 δολάρια. Μπορεί να επιταχύνει στα 100 km/h από στάση σε 9 δευτερόλεπτα και έχει αυτονομία που φτάνει τα 483 χιλιόμετρα.

Επιπλέον, δες και ένα review του από το Consumer Reports που το βρίσκει “εντυπωσιακά κανονικό”.

Δελτίο Τύπου

Fueled by Bullsh*t

Toyota Taps Morgan Spurlock to Direct First Video in “Fueled by Everything” Series

April 22, 2015

TORRANCE, Calif. (April 22, 2015) – Sometimes reality stinks. Toyota has tapped award-winning documentary filmmaker Morgan Spurlock to show how calling hydrogen fuel cell vehicles “bullsh*t” isn’t far from the truth.

“Fueled by Bullsh*t” is the first online video in a multi-part “Fueled by Everything” series aimed to educate a broad audience about the innovative ways hydrogen fuel can be made from renewable sources. Spurlock directed the 3-minute piece which features a dairy farmer and mechanical engineer as they follow cow manure  from a mooing supply source to its ultimate use in powering the hydrogen fuel cell electric Toyota Mirai.

“This project gave us the opportunity to dive into a world that most people don’t understand but has the potential to change our world,” said Spurlock.  “Witnessing manure, something most of us view as being pretty disposable, being transformed into hydrogen fuel to power a car was pretty remarkable.  I think this short film is pretty compelling evidence of what could be possible in the years ahead.”

Beyond high quality dung, hydrogen can be manufactured from other renewable energy sources like solar, wind and biogas from landfills. These production methods can result in a domestic and locally sourced fuel that powers the Mirai while emitting only water vapor from the tailpipe.

The multi-series video campaign is launching through the Toyota Mirai website (www.toyota.com/mirai) and additional digital properties with paid online media support.  The Toyota Mirai site will also feature a deeper dive into the scientific process of creating hydrogen fuel, with explanations from scientists and experts in the field.  This content will also appear across Toyota social and media partner sites, including Forbes.com, YouTube and Hulu.

“We’re putting hydrogen in the spotlight for its exciting potential as a renewable fuel source,” said Bob Carter, senior vice president, automotive operations, Toyota Motor Sales, U.S.A., Inc. “This is the beginning of the road for hydrogen, but we see the potential and we’re making a long-term investment in the future.”

The four-door, mid-sized Toyota Mirai delivers performance similar to traditional internal combustion engines – re-fueling in about five minutes and a range of up to 300 miles on a full tank. The Mirai will go on sale in California later this year.

Toyota’s “Fueled by Everything” campaign was created with creative agency partner Droga5. To see the video and information about Toyota’s commitment to fuel cell technology, visit www.toyota.com/mirai/fueledbyeverything.html.