honda-civic-lx-side-profile shop1

Η Honda ανακοίνωσε πως η επόμενη γενιά της ευρωπαϊκής έκδοσης του Civic θα παρουσιαστεί στις αρχές του 2017. Την περασμένη εβδομάδα, η Honda παρουσίασε την 10η γενιά του Civic sedan στις Η.Π.Α με το πεντάθυρο hatchback να ξεκινά τις πωλήσεις του στη Γηραιά Ήπειρο από τις αρχές του 2017.

Θα κατασκευάζεται στο εργοστάσιο της Honda στο Swindon της Μεγάλης Βρετανίας, εκεί όπου η Honda έχει ήδη επενδύσει 270 εκατ. ευρώ ώστε να αυτό να εκσυγχρονιστεί για να μπορέσει να κατασκευάσει τη νέα γενιά του Civic. Στο συγκεκριμένο εργοστάσιο, η Honda έχει επενδύσει περισσότερα από 3 δισ. ευρώ από το 1985 μέχρι σήμερα.

Σε ότι αφορά το NSX, αυτό θα ξεκινήσει τις παραδόσεις του από την άνοιξη του 2016. Στην Ευρώπη θα προσφέρεται με τα σήματα της Honda και στις Η.Π.Α με τα σήματα της Acura.

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Honda’s renewed line up is the first step towards growth in Europe

  • Investment in new models and manufacturing capabilities signals Honda’s intention to work towards European sales of 200,000 units annually
  • Next generation Civic to be launched from early 2017, with five door variant to be built at Honda’s UK Manufacturing plant (HUM)
  • HUM to benefit from €270 million investment

A fully refreshed 2015 model line-up, news on further new models and a significant investment in its UK manufacturing base signal Honda’s intention to work towards a European sales level of 200,000 units annually. Philip Ross, Senior Vice President of Honda Motor Europe, announced this as part of the company’s press conference at the 2015 Frankfurt Motor Show.

Mr Ross outlined plans to build on the momentum created by a series of new model introductions in 2015. The launch of the all-new HR-V and Jazz, the exciting Civic Type R high-performance hatchback, and refreshed Civic and CR-V families have given Honda one of the youngest product ranges in the industry. Early response from customers and media alike has given a new momentum to the brand in Europe.

“We are confident that this range will satisfy and delight our existing customers, and bring in many more, as the breadth of our range and the quality of our product broadens the appeal of Honda to an ever wider audience,” said Ross.

The focus on Honda’s commitment to pushing boundaries will be magnified again next year, with the start of mass production of the all-new NSX, a hybrid supercar featuring cutting edge technological advancements that epitomise Honda’s daring spirit.

Ross also confirmed the 10th generation Civic is scheduled for a European launch from early 2017, with production of five door variants exclusively from Honda of the UK Manufacturing (HUM). In order to prepare for this new model, Honda has invested €270m in new production technologies and processes, bringing the total investment in the site to €3bn since 1985.

“2015 has been an important year for Honda, but it’s very much the start of things to come,” concluded Ross.