Η MINI αποφάσισε για μια ακόμα φορά να συμβάλει στον αγώνα κατά του AIDS με το δικό της τρόπο. Παντρεύοντας τη μόδα με τη μουσική και το αυτοκίνητο και δημιουργώντας με βάση το στυλ της Katy Perry το Life Ball MINI 2009. Πίσω από τη το αυτοκίνητο αυτό κρύβεται το Αμερικάνικο σχεδιαστικό δίδυμο ‘The Blonds’. Η MINI υποστηρίζει το Life Ball για ένατη συνεχόμενη χρονιά το 2009. Το αυτοκίνητο θα δοθεί στο τυχερό της κλήρωσης που θα γίνει στις 16 Μαΐου 2009 και τα έσοδα από την κλήρωση θα διατεθούν στο Life Ball και σε προγράμματα αφιερωμένα στον αγώνα κατά του AIDS. Μπράβο στη MINI γι αυτή τη κίνηση!
The Life Ball MINI 2009, designed by “The Blonds” for Katy Perry.
Prize draw for the first time at this year’s Life Ball.
Munich/Vienna. When fashion and music come together at the Life Ball, the result will always be something fascinating and unique – the new Life Ball MINI created in Katy Perry style by American designer duo The Blonds.
MINI is supporting the Life Ball for the ninth year in succession in 2009. The 17th Life Ball – taking place on 16 May 2009 – marks the beginning of a four-year cycle, the elements water, earth, air and fire representing both metaphorically and in their artistic embodiment the fundamental symbols of life. Europe’s biggest AIDS charity event offers MINI an outstanding platform on which to underline its socio-political commitment.
The Life Ball MINI will be offered in a prize draw for the first time in 2009.
The “Life Ball MINI 2009 designed by The Blonds for Katy Perry”.
The Blonds specialise in stand-out couture oozing sex appeal and glamour. Their outfits are striking, richly decorated and complemented by knock-out accessories: sparkling, dazzling, dramatic. Stars such as Beyoncé, Alicia Keys, Rihanna, Shakira, Madonna, Britney Spears and Dita von Teese have all worn creations by The Blonds at big occasions.
And now The Blonds’ signature style and Katy Perry’s personal look have come together to produce a one-off piece of automotive couture: the Life Ball MINI 2009.
“MINI is a long-standing Life Ball Partner with an exceptionally fine understanding of how to incorporate creativity into the fulfilment of a partnership,” said Life Ball organiser Gery Keszler. “Year after year, the Life Ball MINIs created by the designers of the Life Ball Fashion Shows provide stunning evidence of this. The Life Ball MINI 2009 will be a special edition reflecting a life in the limelight; after all, international pop star Katy Perry and New York’s The Blonds – the designers of this year’s Life Ball Fashion Show – are responsible for the Life Ball MINI. The signature features of the pop princess and the cutting-edge designers are sex appeal and maximum glamour, set off by striking, richly decorated, knock-out accessories. I wish the future owner lots of fun with the Life Ball MINI.”
MINI. A history of success.
The new MINI Convertible lays on an even more intense experience of freedom on the road. With its beautifully evolved design and extended functionality, state-of-the-art chassis technology, even more powerful and yet more economical engines, and further optimised safety systems, the latest edition of the open-top four-seater builds soundly on proven strengths. Added to which, new and attractive colour options and equipment details lend an extra level of appeal. An unbeatable standard of materials and workmanship reinforces the stand-alone status of the MINI Convertible as the only open-top premium car in its segment.
It goes without saying that the new MINI Convertible comes with the latest fuel-saving systems and optimisations. This MINIMALISM strategy includes the Auto Start Stop Function, Brake Energy Regeneration and the Shift Point Display. All of these measures reduce fuel consumption and therefore CO2 emissions.
The social commitment of the BMW Group.
Worldwide measures to combat HIV/AIDS are one of the main elements of the corporate and social policy pursued by the BMW Group. The company’s involvement in South Africa is particularly wide-ranging, covering a comprehensive workplace programme for employees and their families, plus a number of different projects in the local communities and further afield. The carmaker is also committed to fighting this pandemic in other affected countries, such as Thailand and China. Membership of the Global Business Coalition on HIV/AIDS (GBC) underlines its long-term commitment at its various locations.