Η Ford ανακοίνωσε ότι εκτιμά ότι το 2012, έχει πουλήσει 2,2 εκατ. αυτοκίνητα μόνο στην αγορά της Αμερικής. Είναι η δεύτερη συνεχόμενη χρονιά της Μπλε Οβάλ εταιρίας, που πουλά περισσότερα από 2 εκατ. αυτοκίνητα.
Μέχρι τον Σεπτέμβριο, η Ford πούλησε 737.856 Focus, 5600.612 Fiesta και 576.339 F-Series. Παρά το γεγονός ότι είδε τις πωλήσεις της να αυξάνονται κατά 7%, σε σχέση με το 2011, έχει δει το μερίδιο της στην αγορά να μειώνεται επειδή δεν προλαβαίνει να συμβαδίσει στην ισχυρή ζήτηση. Τα κέρδη της Ford αναμένεται να αυξηθούν κατά 13% μέσα στο 2012.
Μέσα σε αυτά, η εταιρία ερευνών R.L. Polk & Co εκτιμά ότι οι πωλήσεις νέων αυτοκινήτων στην Αμερική μέσα στο 2013, θα αυξηθούν κατά 6,6%. Το 2013, αναμένεται να πουληθούν συνολικά 15,3 εκατ. αυτοκίνητα στην Αμερική, σχεδόν 1 εκατ. περισσότερα από όσα πουλήθηκαν το 2012. Αναλυτικότερες λεπτομέρειες μπορείς να βρεις στα δελτία τύπου που ακολουθεί.
[Πηγή: Ford, Polk | Photo Copyright: STAN HONDA/AFP/Getty Images]
Ford Is Only Brand to Top 2 Million Sales in the U.S. for 2012; Focus Remains Best-Selling Global Nameplate So Far This Year
- Ford on track to sell 2.2 million U.S. vehicles in 2012, marking two straight years above the 2 million mark – the only brand to top 2 million U.S. sales since 2007
- Focus remains the best-selling global vehicle nameplate, based on latest available Polk new vehicle registration data through September; Fiesta is best-selling global B-car
- Ford is only automaker with three vehicle nameplates in the global top 10 – Focus at number 1, F-Series at number 4 and Fiesta at number 5 – based on latest available Polk new vehicle registration data through September
- EcoBoost engines this year will power more than 520,000 Ford vehicles since their introduction in 2009
DEARBORN, Mich., Dec. 30, 2012 – The Ford brand is on track to top 2 million U.S. vehicle sales in 2012 for the second straight year – the only auto brand to do so in America this year.
In addition, the Ford Focus is on track to become this year’s best-selling global nameplate, while the Ford Fiesta is on pace to be this year’s best-selling global B-Car, giving Ford the best-selling B and C-Car in the world, based on the latest Polk global industry data – through September.
Global Focus new registrations totaled 737,856 through September, making it the world’s number-one selling vehicle nameplate. Fiesta new vehicle registrations totaled 560,061 for the same period, making it the world’s best-selling B-Car, according to Polk.
“Focus and Fiesta represent the best of our One Ford plan,” said Jim Farley, Ford’s executive vice president, Global Marketing, Sales and Service and Lincoln. “In just three years, Ford has transformed our global small car lineup and started winning over customers worldwide with vehicles that are not only fun-to-drive but also fuel-efficient – largely thanks to our award-winning EcoBoost engines.”
Ford is on track to sell more than 520,000 EcoBoost-powered vehicles by year-end since the engine’s introduction in 2009. Already available in Europe in Fiesta, Ford’s new 1.0-liter, 3-cylinder engine arrives late next year in the new Fiesta in the U.S.
Winning lineup Ford is the only brand to have three of the top 10 best-selling vehicles worldwide, through September 2012, the most recent reporting of all markets globally by Polk.
In addition to Focus at No. 1 and Fiesta at No. 5, F-Series is the fourth best-selling global nameplate at 576,339 vehicles, according to Polk global new vehicle registration data.
“Customers around the world are rewarding Ford for investing in fuel-efficient new vehicles, from our fun-to-drive EcoBoost-powered small cars to our hard-working, capable F-Series pickups,” Farley said. “No other automaker in the world shares Ford’s extensive volume or range of EcoBoost engines – from the 1.0-liter that drives our small cars to the 3.5-liter that has been a winner with truck and large crossover owners around the globe.”
Polk Expects 2013 U.S. New Vehicle Registrations
Compact, subcompact and pickup segments will push industry up 6.6 percent over 2012
Wednesday, January 2, 2013 SOUTHFIELD, Mich. (Jan. 2, 2013) – New light vehicle registrations in the U.S. in 2013 are expected to rise 6.6 percent over 2012 levels to 15.3 million vehicles, according to Polk, a leading global automotive market intelligence firm. At the same time, Polk analysts forecast North American production volumes to increase to the 15.9 million unit range (an anticipated 2.4 percent increase from 2012), driven by an improving economy and capacity expansion in the region.
According to Polk’s analysis, new vehicle introductions in 2013 will escalate dramatically, with 43 new vehicle introductions in the U.S. planned for the year, up nearly 50 percent over 2012 levels. In addition, 60 vehicle redesigns are expected in the coming year. New launch and refreshed product activity is likely to result in an uptick in registrations as showroom traffic and, in turn, sales tend to increase in the timeframe surrounding new introductions.
“Polk expects continued recovery in the industry in 2013 and 2014, a positive sign for the U.S. economy,” said Anthony Pratt, director of forecasting for the Americas at Polk. “The auto sector is likely to continue to be one of the key sectors that lead the U.S. economic recovery, however, we don’t expect to realize pre-recession levels in the 17 million vehicles range for many years,” he said. “However, our baseline forecast hinges on Washington’s ability to draft a budget plan that will avoid $600 billion in spending cuts and tax increases.”
Segments to Watch in 2013
The large pickup truck segment, which has declined over the past five years, will likely grow with several important new launches in 2013 and into the 2014 model year, with GM, Toyota and Ford planning to showcase redesigned vehicles in this segment during the next 18-24 months. Increased marketing activity to support these launches, together with a recovering market for new housing starts, which impacts registrations of new pickup trucks within the construction industry, will result in growth in this segment in the coming year, according to Polk.
The mid-size sedan segment will continue to lead the industry. Currently at more than 18.5 percent of the overall market, the industry’s largest by two percent, Polk anticipates it will continue to grow in the coming year.
“Recent redesigns of nearly every vehicle in the mid-size segment are forcing more competition and continued growth,” said Tom Libby, lead analyst for North America at Polk. “The current array of options for consumers in the market for a new mid-sized vehicle makes it a great time to buy a new car.”
The luxury segment in the U.S. also will be one to watch in 2013, according to Polk, as it will see significant launch activity within its compact sedan segment, which currently accounts for 2.9 percent of the overall industry. In addition, if gas prices continue to decline, Polk analysts expect the small luxury crossover segment will continue to swell.
In addition, non-luxury compact crossover vehicles have grown by more than 50 percent in the last five years. Additionally, increased competition in this segment has created pricing pressures, which will result in continued growth, according to Polk analysts.
Polk also forecasts the industry will experience continued growth in the compact and subcompact segments, as OEMs are introducing several new models in the coming year.
“This anticipated growth is largely based on increasing CAFE requirements and significant new product launch activity in the U.S., as well as increased interest by younger buyers just coming into the market,” said Libby.
While the number of available hybrid models in the U.S. will increase this year, Polk anticipates only a slight improvement in this category from its current level of approximately 2.9 percent of the overall market. Reasons for this include the continued significant price differential between hybrids and traditionally-powered vehicles, and the high number of traditionally-powered vehicles that achieve similar mileage targets as those in the hybrid segment.
Polk analysts are currently reviewing global light vehicle forecasts with customers through 2023. Polk expects a return to 16 million units in the U.S. by 2015, if not before, barring any unusual activity in the marketplace. The U.S. market last achieved 16 million units in 2007.
Polk’s forecasting team analyzes market trends by region and serves as a comprehensive resource for manufacturers, dealers and suppliers to the light and commercial vehicle markets. Polk’s complete light vehicle forecast (including passenger cars and light truck registrations and North American production volumes) through 2016 is as follows:
|U.S. New Vehicle Registrations||
|North American Production||
Source: Polk (units in millions)
Polk is the premier provider of automotive information and marketing solutions. The organization collects and interprets global data, and provides extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage. Polk helps automotive manufacturers and dealers, automotive aftermarket companies, finance and insurance companies, advertising agencies, media companies, consulting organizations, government agencies and market research firms make good business decisions. A privately held global firm, Polk is based in Southfield, Michigan with operations in Australia, Canada, China, France, Germany, Italy, Japan, South Korea, Spain, the United Kingdom and the United States.