mazda3-2014-62

To 4.000.000στο Mazda3 βγήκε από ένα εργοστάσιο της Mazda 10 χρόνια και 7 μήνες μετά από την έναρξη της παραγωγής του μοντέλου. Το Mazda3 κατασκευάζεται στην Ιαπωνία, την Κίνα, την Ταϊλάνδη και από τον περασμένο μήνα και στο Μεξικό, με την τελευταία γενιά του να εξοπλίζεται με Skyactiv κινητήρες, ενώ πρόσφατα είναι διαθέσιμο και με υβριδικό κινητήρα.

Παράλληλα η Mazda ανακοίνωσε πως τον Ιανουάριο πούλησε 107.085 αυτοκίνητα παγκοσμίως (+6,8%).

[Πηγή: Mazda]

Δελτίο Τύπου

Global Production of Mazda3 Reaches Four Million Units

– Ten years and seven months after production of the original Mazda3 began in June 2003 –

HIROSHIMA, Japan-Mazda Motor Corporation has announced that cumulative production of the Mazda3 (known as Mazda Axela in Japan) reached four million units on January 22, 2014. The landmark figure was achieved in just ten years and seven months after production of the first-generation model commenced in June 2003. No other Mazda model has reached the milestone as quickly. The Mazda3 is one of the core models in the Mazda line-up, having been sold in over 120 countries and regions, and accounting for approximately 30 percent of the company’s annual sales volume. Mazda produces the Mazda3 in its Hofu Plant (Japan), the Changan Mazda Automobile plant (China), Auto Alliance (Thailand), and Mazda de Mexico Vehicle Operation (Mexico), where production started in January 2014.

The Mazda3 has consistently exceeded the expectations of customers since the launch of the first-generation model, and has been acclaimed for its emotional design, responsive handling, and high fun-to-drive factor. The model was fully redesigned for the third time in 2013, becoming the third in Mazda’s new generation of products adopting both SKYACTIV TECHNOLOGY and the KODO-Soul of Motion design theme. Sales commenced in North America in autumn of the same year, followed by Europe, Japan, Australia and others. A hybrid version has been added to the model line-up in Japan in order to meet customers’ diversifying needs with both outstanding environmental and safety performance and Mazda’s hallmark driving pleasure.

Moving forward, Mazda will continue to deliver the Mazda3 at a consistently high level of quality to fans all around the world who have supported the model since its inception.

Mazda Production and Sales Results for January 2014 (Flash Report)

Mazda Motor Corporation’s production and sales results for January 2014 are summarized below.

I. Production

Breakdown Jan 2014
Units YoY Change (%)
DOMESTIC PRODUCTION Passenger Cars 80,588 +9.2
Commercial Vehicles 1,329 +6.2
Total 81,917 +9.1
OVERSEAS PRODUCTION Passenger Cars 20,670 +6.1
Commercial Vehicles 4,498 -20.9
Total 25,168 +0.0
GLOBAL PRODUCTION Passenger Cars 101,258 +8.5
Commercial Vehicles 5,827 -16.0
Total 107,085 +6.8

Note: As of January 2007, overseas production figures are based on Mazda brand units coming off the production line (does not include CKD units).

1. Domestic Production

Mazda’s total domestic production volume in January 2014 increased 9.1% compared to January 2013 due to increased production of both passenger and commercial vehicles.

[Domestic production of key models in January 2014]

CX-5: 25,681 units (up 33.2% year-on-year)
Mazda3 (Axela): 25,180 units (up 12.9% year-on-year)
Mazda6 (Atenza): 11,521 units (down 8.3% year-on-year)

 

2. Overseas Production

Mazda’s overseas production volume in January 2014 was almost unchanged from January 2013, increasing only 0.01%. A decrease in commercial vehicle production was offset by an increase in passenger vehicles.

[Overseas production of key models in January 2014]

Mazda6: 8,846 units (down 4.6% year-on-year)
CX-5: 6,501 units
BT-50: 4,498 units (down 20.9% year-on-year)

II. Domestic Sales

Breakdown Jan 2014
Units YoY Change (%)
DOMESTIC SALES Passenger Cars 19,907 +24.6
Commercial Vehicles 2,059 +13.9
Registration Total 16,067 +27.1
Micro-mini Total 5,899 +14.7
Total 21,966 +23.5

Mazda’s total domestic sales volume in January 2014 increased 23.5% compared to January 2013, due to increased sales of both passenger and commercial vehicles.

Mazda’s registered vehicle market share was 5.5% (unchanged year-on-year), with a 2.9% share of the micro-mini segment (down 0.4 points year-on-year) and a 4.4% total market share (down 0.2 points year-on-year).

[Domestic sales of key models in January 2014]

Mazda3 (Axela): 4,468 units (up 277.7% year-on-year)
Mazda2 (Demio): 3,361 units (down 17.4% year-on-year)
CX-5: 3,124 units (up 29.7% year-on-year)

III. Exports

Breakdown Jan 2014
Units YoY Change (%)
EXPORTS Passenger Cars 69,156 +9.0
North America 29,550 +3.0
Europe 22,442 +2.6
Oceania 6,903 +33.2
Others 10,261 +33.3
Total 69,156 +9.0

Mazda’s export volume in January 2014 increased 9.0% year-on-year, reflecting increased shipments to North America, Europe, Oceania and others.

[Exports of key models in January 2014]

CX-5: 22,475 units (up 36.8% year-on-year)
Mazda3: 21,760 units (up 9.6% year-on-year)
Mazda6: 10,127 units (down 9.6% year-on-year)