Η Volvo Trucks μας έχει συνηθίσει τελευταία σε έξυπνα video, ποιος θα ξεχάσει τον Jean-Claude Van Damme κάνει επικό σπαγγάτο ανάμεσα σε δύο φορτηγά της και αυτή τη φορά επιστρέφει με μια φάρσα σε έναν παρκαδόρο στην Ιταλική Ριβιέρα.
Ο άνδρας μόλις έχει προσληφθεί από το καζίνο του San Reno και έχει αναλάβει τον ρόλο του παρκαδόρου, μπροστά από τις σκάλες του. Η δουλειά του είναι να παραλαμβάνει τα supercars, τα πολυτελή και τα σπορ αυτοκίνητα των πελατών του ξενοδοχείου, όταν ξαφνικά βλέπει να έρχεται ένα φορτηγό της Volvo. Η αντίδραση του τα λέει όλα, για το πόσο αμήχανα αισθάνθηκε εκείνη την ώρα.
Δες και το πως γυρίστηκε η διαφήμιση αλλά και την αντίδραση του θύματος όταν μαθαίνει πως ήταν ο πρωταγωνιστής της φάρσας.
This truck is a sports car under the hood with I-Shift Dual Clutch
In Volvo Trucks’ new online film The Casino, parking valet Ambrogio Adani is expected to park a truck outside a casino on the Italian Riviera. He looks surprised – but in actual fact the truck has a lot of similarities to the sports cars he usually parks. All thanks to the world-first transmission I-Shift Dual Clutch.
First day on the job as a parking valet at the Casino San Remo, Italy. Suddenly a new Volvo FH drives up and stops outside the casino. The parking valet, Ambrogio Adani, is handed the keys – and his heart stops “When I realized that I was expected to park a truck, my heart just stopped. I thought: How can I park it there?” says Ambrogio Adani.
But actually, thanks to the new I-Shift Dual Clutch transmission, the truck has a lot in common with a sports car.
I-Shift Dual Clutch has double transmissions, a technology found in many sports cars. Volvo Trucks is now the only manufacturer in the world that can offer this type of transmission for series-produced heavy vehicles.
“I-Shift Dual Clutch can be described as two parallel-linked transmissions. When one gear is active, the next gear is pre-selected in the other transmission. During the gearchanging itself, the first clutch is disengaged at exactly the same instant that the second one is engaged, so gearchanges take place without any interruption in power delivery. The result is much smoother and easier driving,” says Astrid Drewsen, Product Manager Drivelines at Volvo Trucks.
With The Casino, Volvo Trucks is continuing on the communication journey it launched with a series of commercials in 2012 and 2013.
“With our latest film, we continue to communicate our technological innovations in a way that is not only relevant to people interested in trucks but also to a wider public,” says Claes Nilsson, President Volvo Trucks.
I-Shift Dual Clutch will be available from September 2014 on all markets selling the Volvo FH with Euro 6 D13 engines producing 460, 500 or 540 horsepower.
Facts about I-Shift Dual Clutch
– I-Shift Dual Clutch is based on the I-Shift transmission. Despite its many new components the new transmission is just 12 cm longer than a regular I-Shift unit.
– I-Shift Dual Clutch changes gear without any disruption to power delivery. When driving in conditions where it is more optimal for the transmission to skip a few gears, the transmission changes gear just like a regular I-Shift unit.
– I-Shift Dual Clutch can change gears without any interruption in power delivery, with the exception of the range-change, which takes place when shifting from 6th to 7th gear.
– Smooth, gentle gearchanges cut wear on the driveline and the rest of the vehicle.
– Fuel consumption with I-Shift Dual Clutch is the same as with regular I-Shift.
– I-Shift Dual Clutch will be available on the new Volvo FH as an alternative to I‑Shift and manual transmission.
Client: Volvo Trucks
Creative Agency: Forsman & Bodenfors
Director: Henry Alex Rubin
Art Director: Anders Eklind and Sophia Lindholm
Copywriter: Martin Ringqvist, Björn Engström
Post Production: Absolute Post, London
Executive Producers: Chris Barett and Fergus Brown
Music: “Tighten Up”, Al Escobar and His Orchestra Courtesy of Fania Records
D.O.P: Matthew Woolf
Editor: Spencer Ferszt, Marshall Street Editors
Effects of the Live Test campaign
The 6 films, featuring six videos demonstrating innovative features in Volvo Trucks’ new truck series, have been viewed more than 100 million times on YouTube and have been shared almost 8 million times.
More than 20,000 articles have been written about the films in media the world over.
This amount of publicity would cost an estimated 126 million euros in purchased advertising space.
Almost half the truck buyers who have seen the launch films say in a survey that they are now more likely to choose Volvo the next time they purchase a truck.
The Epic Split is the most widely-viewed vehicle commercial ever on YouTube, with more than 73 million viewings.
The day after its release, The Epic Split was the most widely-shared film in the world
For more details, images and interviews please visit this link: http://www.thenewsmarket.com/first-day-at-work-not-quite-what-he-expected—this-is-volvo-trucks-new-online-video/s/5070048f-b43a-49a4-9972-8ec1bcad5589?cl=7e9ced72-a91c-4253-b6e8-b1b25f744a4f
For more information and queries please contact: Per Nilsson, Director Public Relations at Volvo Trucks, tel +46-31-3233349, e-mail email@example.com