Alfa Romeo 4C Hokusai by Garage Italia Customs (6)

H Garage Italia Customs ετοίμασε την Alfa Romeo 4C Hokusai η οποία και θα παρουσιαστεί στο περιθώριο του Piston Head II: Artists Engage The Automobile στο Los Angeles.

Η μοναδική αυτή 4C παρουσιάζεται ως μια γιορτή της Ιαπωνικής και της Ιταλικής κουλτούρας, αντλώντας έμπνευση από το έργο The Great Wave off Kanagawa του Katsushika Hokusai. Στο εσωτερικό υπάρχουν Kurabo τζιν ταπετσαρίες, Foglizzo δερμάτινες επενδύσεις, λευκές ραφές και λευκές αποχρώσεις. Μαζί με την 4C, στο ίδιο event η Garage Italia Customs θα πάει και το BMW i8 Futurism Edition.

[learn_more caption=”Δελτίο Τύπου”]


Garage Italia Customs will show the exclusive one-off Alfa Romeo 4C Hokusai and the BMW i8 Futurism Edition inside the “Piston Head II: Artists Engage The Automobile” exhibition that will be held at Los Angeles Venus Gallery (30th July – 10 september).

3 years have passed since the first edition of Piston Head: Artists Engage The Automobile. The cars displayed in the exhibition, organised for the first time by Venus Over Manhattan in Miami on December 8th 2013, are transformed into sculptures by modern and contemporary artists. Today, 2016, the Venus art gallery in Los Angeles (601 South Anderson Street) is ready to host the second edition, taking place next July 30th.

Lapo Elkann enthusiastically accepted the invitation to participate in the event with the creations of the Garage Italia Customs “artists” team. Collector Adam Lindemann, owner of the Venus Gallery, has been his friend for a long time and they share the great passion for art and cars. Lapo Elkann adds, “I am happy that Garage Italia Customs and its creations have a role in VENUS’ exhibition alongside world-class artists. Adam Lindemann and I share a passion for the incredible artistry, beauty and power of the automobile. The VENUS exhibition gives Garage Italia Customs the rare opportunity to evolve beyond its unique cars and focus on the potential for innovation that still exists within the space.”

Garage Italia Customs will hence show the exclusive one-off Alfa Romeo 4C Hokusai and the BMW i8 Futurism Edition, unveiled in Italy last may.

The 4C Hokusai is a celebration of the encounter between Japanese and Italian cultures. Alfa Romeo was chosen because it is a symbol of Italian character and it is loved by the Japanese, who have always been passionate about the Arese brand. The best-known Japanese work in the world was air-brushed by hand on its bodywork, “The Great Wave off Kanagawa” by Katsushika Hokusai. It is a picture that immediately recalls the greatness and strength of nature, contrasting the frailty of mankind which is represented by the fishing boats. The wave is hand painted and it dominates the entire rear side of the car and the surface of the roof, sinuously following the
shapes of this extraordinary “canvas”. The livery hence becomes a metaphor of the feelings the driver experiences behind the wheel of an Alfa Romeo with the technical characteristics and high-level performances of a 4C. Finally, the choice of the materials for the upholstery of the interiors –Kurabo denim and koi patterned cream Foglizzo leather – are a clear reference to Japan, as well as the covering of the steering wheel and handbrake handle, inspired by the art of wrapping the Katana hilt (Tsukamaki).

The BMW i8 Futurism Edition, is a unique model created by Garage Italia Customs to celebrate 50 years of BMW history in Italy. It does so with a pattern inspired by the oil painting “Street Light” by futurist Giacomo Balla. The plug-in hybrid sports car hence becomes a hymn to evolution and technological progress, which are values that have always characterised the BMW i philosophy. The main aim was to create a one-off with a livery which would summarise the concept underlying i8 and the whole BMW i philosophy.

In order to convey at best the BMW i essence, the Garage Italia Customs Style Centre chose Futurism as its inspiration. This art movement is known all over the world for its enthusiasm for modernity hence praises the car as a symbol of technological evolution. Giacomo Balla’s work of art “Street Light”, from 1909, thus became the starting point for the creation of a tailor-made film which was applied on all the BMW i8 bodywork using the wrapping technique. The painting represents an electric lamppost in a moon-lit night. Its light seems to almost materialize due to the sharp and fragmented pure colours in the painting. This is how the artist celebrates technological revolution and the beginning of electric energy. The event represented a historical step forwards for human progress which gave way to a new reality yet to be discovered. From that moment on, nights have been illuminated by street light. The upholstery in the interior shows iridescent reflections when hit by light and is made by Solaro, a fabric that is used for suits.

The exhibition will also include works by César, Katherine Bernhardt, Matthew Day Jackson, Olivier Mosset, Richard Prince, Sterling Ruby, Peter Shire, Keith Haring, Will Boone, Lawrence Weiner and Jonas Wood.