Jaguar XE

Η αυξημένη ζήτηση της XE οδήγησε στην Jaguar να μετακινήσει τη παραγωγή της XE από το εργοστάσιο του Solihull σε αυτό του Castle Bromwich στο Μπέρμιγχαμ της Αγγλίας.

Η Jaguar έχει επενδύσει 100 εκατ. λίρες Αγγλίας στο συγκεκριμένο εργοστάσιο, το οποίο κατασκευάζονται επίσης οι XF, F-Type, XJ. Στο εργοστάσιο του Solihull θα αυξηθεί η παραγωγή των F-Pace και Range Rover Sport.

Δελτίο Τύπου


  • Jaguar Land Rover’s Castle Bromwich plant starts production of Jaguar XE
  • Move comes in response to F-PACE and XE sales success
  • £100m of fresh investment in Birmingham plant reaffirms commitment to British manufacturing
  • Announcement demonstrates Jaguar Land Rover’s fully flexible West Midlands manufacturing operations

Following the huge customer demand for Jaguar’s two latest models, the F-PACE and XE, Jaguar Land Rover today revealed that the mid-sized premium sport sedan, the Jaguar XE, is to be built at Castle Bromwich – marking the return of all Jaguar sports and saloon car manufacturing to the Birmingham plant.

The XE will gradually transfer from its current home at Solihull, demonstrating the inherent flexibility of Jaguar Land Rover’s West Midlands manufacturing operations – the result of more than £1bn of infrastructure investment at Solihull and Castle Bromwich. This investment in new press lines, body shops and final assembly halls supports production of the three Jaguar models built on the company’s technically advanced aluminium architecture*.

Wolfgang Stadler, Jaguar Land Rover’s Executive Director of Manufacturing, said: “The significant investment to create two centres of excellence in aluminium vehicle manufacturing, utilising shared technologies, was deliberate. It gives us the flexibility to quickly respond to consumer demand for our growing range of products.”

The arrival of XE at Castle Bromwich continues the renaissance of the plant, which was slated for closure in 2008. The £100m investment to welcome the latest model takes the total invested in the site to more than £500m over the last two years, supporting continuous improvement in the production of XF, F-TYPE and XJ, also built at the plant.

Nicolas Guibert, Castle Bromwich Operations Director, said: “2016 is a pivotal year for Castle Bromwich. The arrival of the XE sees us increase our model lines and volume.

 “This plant has a rich heritage and is undergoing its most significant transformation in decades, with major infrastructure projects either complete or under way. The commissioning of our all-new press line and launch of our body shop to support the introduction of XE means Castle Bromwich is future-proof.”

In August, Jaguar sales stood at 85,726 for the year, an increase of 72% on 2015. This strong performance is driven primarily by F-PACE, the fastest selling Jaguar of all time, and XE, which made its US market debut in the summer.

Jaguar Land Rover’s Solihull plant will continue to operate three shifts, 24 hours a day, to keep up with global demand for the Jaguar F-PACE and Range Rover Sport which are built on the same production line.


* The Jaguar F-PACE, XE and XF are all built on the same lightweight vehicle architecture.

Notes to Editors:

Jaguar XE:

Created from a clean sheet, the Jaguar XE was the first model developed using Jaguar’s advanced, Lightweight Aluminium Architecture. Together with highly sophisticated double wishbone and Integral Link suspension systems, this enables an unrivalled combination of ride, handling and refinement.  The XE is the most fuel-efficient Jaguar and offers the lowest total cost of ownership of any Jaguar, boasting leading residual values and CO2 emissions from just 99g/km.

Castle Bromwich:

The Site: 112-acres site.

Workforce: 3,000

Products: An all-aluminium line-up including the Jaguar F-TYPE, XJ, XF and XE.

Investment:  £500m invested in the Castle Bromwich plant in support of XF and XE introduction.

Investment includes:

  • £320m state-of-the art aluminum body shop – the largest single investment in the history of the Castle Bromwich plant. The most flexible and versatile of its kind throughout Jaguar Land Rover, capable of switching between Jaguar’s entire range of models mid-production
  • £16m on a new blanker line
  • £50m on a new Aida press line.
  • £30m on significant upgrades in the trim and final assembly hall.
  • £25m on new Automated Storage Retrieval System

About Jaguar Land Rover

  • Jaguar Land Rover is the largest automotive manufacturer in Britain;
  • Over the past five years, Jaguar Land Rover has doubled sales and employment, more than tripled turnover, and invested over £12 billion in new product creation and capital expenditure;
  • With a balanced regional distribution of sales, in 2015, Jaguar Land Rover sold 487,065, up 5% year-on-year. Of that, Jaguar sold 83,986 vehicles and Land Rover sold 403,079 vehicles;
  • Jaguar Land Rover will invest over £3 billion in its products and facilities in Fiscal 2015 /16;
  • Jaguar Land Rover is one of the UK’s largest exporters and generates over 80% of its revenue from exports.